I find the problem, then I ship the product.

The problem

Furnishing a first apartment means weeks of research across IKEA, Wayfair, Amazon and Facebook Marketplace, with no designer to ask. Existing tools either stay inside one retailer's catalog, rely on slow human designers, or generate a pretty room with nothing you can actually buy.

What the research said

I interviewed seven people who had just furnished a new home and coded every answer into themes.

7 voice-of-customer interviews · industry abandonment benchmark

What I built

• Room Try-On appA Shopify app for decor stores. Shoppers upload a room photo and drag, resize and rotate the product onto their wall. Product photos are cut out in the browser, so nothing leaves the device. An optional “Render with AI” button sends the mock-up to Gemini through a signed app proxy with a monthly cost cap.
• AI hypothesisIf a renter sees her own room restyled with real, buyable pieces and a reason for each pick, she can approve and buy in one session. We earn retailer commission on each order.
• Opportunity treeFive opportunities in movers' own words, each mapped to features and sorted into MVP, next and later.
• Lifecycle planA concierge proof of concept first, then an automated one, a pilot with real movers, and an MVP gated on renters actually buying.

Also produced

The problem

A large share of a product manager's week goes to writing the same kinds of documents: vision statements, PRDs, personas, journey maps, interview guides. Each starts from a blank page even though the structure is well known.

What I built

A tool library that drafts each artifact from the product's own context, using retrieval-augmented generation so outputs stay grounded in what the team has already written. Drafts open in a built-in editor for the PM to refine.

• Vision & strategyProduct vision statements and PRDs
• DiscoveryPersonas, customer journey maps, customer interview guides
• ExperimentsLean startup hypotheses and experiment design
• PrioritizationRICE scoring and use-case generation
• Go to marketProduct marketing copy and LinkedIn posts

Business model

Three monthly plans from $10 to $50, each with a monthly word allowance and access to every tool, plus a free trial with no card required.

What it does

Prompting a model chapter by chapter loses the thread: tone drifts, recipes repeat, structure breaks. AgentBook Writer AI runs a drafting loop that plans the whole book first, then writes and checks each section against that plan. A companion Pinterest app turns finished recipes into pins that drive readers to the book.

What the first paid test taught me

A paid-ads launch brought plenty of sign-ups. Most people who paid stayed (7 of 12), but fewer than 5% of sign-ups ever paid. The numbers made the diagnosis clear: the problem was activation, not traffic.

Where it stands today

The retention-first plan

• InterviewTalk to every churned and retained customer; the best retained-customer sentence becomes the headline.
• ActivationDefine the moment that matters (first exported book) and instrument the funnel around it.
• First runReplace the empty screen with a template picker and a checklist that leads to one guided win.
• CommunityA Skool community teaches KDP with the software, as the onboarding layer.
• GateNo more paid ads until 3 of the next 10 hand-sold customers are still paying at month two.

The problem

Patients struggle to get their records from different providers, to remember their own medical history, and to share it, including family and dental records. In Canada, 44% of people see more than three providers.

What the research said

A survey of 29 people across provinces, plus 5 interviews with patients and providers.

Survey n=29 · 5 interviews

The solution

Patients set the wallet up around their own health needs, see their history by provider, and choose exactly what to share. Each provider gets a QR code or access code to open the shared record. Integration with provincial and private health systems runs through a privacy-compliant API, and patients pay a small monthly fee.

Also produced